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Arada

History and Background

  • Founded: 2017
  • Founders:
    • Sheikh Sultan bin Ahmed Al Qasimi (Chairman of Basma Group)
    • Prince Khaled bin Alwaleed bin Talal Al Saud (Founder of KBW Investments)
      Headquarters: Sharjah, United Arab Emirates
      Type: Private Real Estate Development Company

Overview

  • Arada is one of the fastest-growing real estate developers in the UAE, known for delivering modern, lifestyle-focused, and community-driven developments, particularly in Sharjah and more recently in Dubai. The company has positioned itself as a developer for the new generation—combining sustainability, smart living, and urban vibrancy.
  • From the outset, Arada aimed to raise the standard of living in Sharjah by offering premium master-planned communities at competitive prices, while also expanding regionally.

Key Milestones in Arada’s History

  • 2017: Arada is launched with its flagship project, Nasma Residences, in Sharjah.
  • 2018: Launches Aljada, Sharjah’s largest-ever mixed-use community, envisioned as a new downtown for the emirate.
  • 2019–2021: Expands its portfolio with lifestyle brands, including partnerships in retail, education, F&B, and wellness.
  • 2022: Makes a high-profile entry into Dubai with Jouri Hills in Jumeirah Golf Estates.
  • 2023–2024: Rapidly accelerates construction and handovers across multiple Sharjah and Dubai projects; gains reputation for timely delivery and quality design.

Signature Projects

  1. Aljada (Sharjah)

    • A mega mixed-use development spread over 24 million sq. ft.
    • Features residential units, business parks, retail boulevards, schools, and Madar at Aljada (a major leisure complex designed by Zaha Hadid Architects).

 

  1. Nasma Residences (Sharjah)

    • A family-friendly villa and townhouse community.
    • First large-scale modern gated project in Sharjah, fully sold out in early phases.

 

  1. Masaar (Sharjah)

    • A nature-inspired, forested residential community with wellness and sustainability at its core.
    • Includes cycling paths, smart homes, and a dense green landscape.

 

  1. Jouri Hills at Jumeirah Golf Estates (Dubai)

    • Arada’s first project in Dubai.
    • A luxury villa community integrated with a championship golf course, with modern architecture and smart home features.

Upcoming & Recent Projects

  • Arada CBD (Aljada) – A new commercial and business hub for Sharjah.
  • Expansion of Masaar – Additional clusters and upgraded wellness-focused features.
  • More Dubai Projects – Expected launches in 2025–2026 as part of Arada’s strategic expansion in premium markets: Jouri Hills at Jumeirah Golf Estates, Armani Beach Residences at Palm Jumeirah, and W residences in Dubai Harbor

Strategic Focus

  • Arada emphasizes:
    • Sustainability (smart homes, green construction, EV infrastructure)
    • Lifestyle Integration (fitness, wellness, education, and retail within communities)
    • Design Excellence (collaborations with international architects and designers)

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